Senior Social Media Specialist
St. Jude Children's Research Hospital
Carrie is a communications, public relations, #socialmedia and media relations expert with more than 20 years of experience.
As senior social media specialist at St. Jude Children’s Research Hospital, she is responsible for increasing the recognition and understanding of St. Jude science, medicine and translational research through social media.
She focuses on expanding and monitoring the hospital’s social media presence and reputation; developing content to elevate awareness, patient referrals, recruitment and company culture that fit within the hospital’s strategic plan; collaborating with hospital departments to develop content for social media posts and campaigns tied to their fields of expertise; and growing employee social media engagement and advocacy.
She started at St. Jude in 2003 on the media relations team following five years in communications at the Memphis Zoo. After about 13 years on the St. Jude media team, she transitioned to the first social media position created at St. Jude.
With more than 72,000 followers, the hospital is across social media at @StJudeResearch (Twitter, Facebook, Instagram, Snapchat, Periscope, LinkedIn, YouTube).
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